And he is coming from Mercedes-Benz

Samsung’s cellular division churns out a number of the greatest telephones, smartwatches, and even tablets in the marketplace. The producer’s design staff, specifically, has been instrumental in shaping how we maintain, put on, and, thus, use units within the Galaxy Z foldable or a Galaxy Watch. However with 2023 forward of all of us, the corporate’s now seeking to shake issues up with the appointment of Hubert H. Lee as an government vp and head of its Cell Expertise Design Workforce.


Lee beforehand served because the Chief Design Officer at Mercedes-Benz China and has over 20 years of experience within the design discipline, Samsung acknowledged in a launch. This information means he will probably be intently concerned with the design and improvement of units such because the Galaxy S lineup, the Galaxy Z Fold/Flip, the Galaxy Watch, the Galaxy Tab collection, and others.

Lee expressed his pleasure on the appointment however did not go into a lot element in regards to the course he would take when it comes to Samsung’s iconic design language.

Whereas this appointment is unlikely to affect Samsung’s design philosophy within the brief run, the adjustments, if any, might solely be seen over the following couple of years or so. So we’re not holding our breath to seek out huge design adjustments with the upcoming Galaxy S23 collection — of which quite a few leaks have already dropped and we count on extra of them to hit the feeds as we inch nearer to the rumored Unpacked occasion in February.

Any longtime Samsung smartphone consumer will know that the corporate has come a great distance since drawing up the unique Galaxy S — it was undoubtedly a authorized controversy for Apple, to say the least. The electronics big additionally has a good presence within the high-end wearable market, although it’s nonetheless dwarfed by stated rival.

Samsung generates a big portion of its income from mid-range and funds telephones, which might be among the many first to endure design adjustments within the coming 12 months.