Would you sit via 11 consecutive advertisements?

YouTube is arguably the preferred long-form video streaming platform the place a neighborhood of particular person creators make up nearly all of the content material. YouTube pays these creators for raking in views, as a result of every free-tier viewer sees ads, which earn YouTube cash. Viewers such as you and me may buy a Premium membership for good riddance from advertisements. Now could be the opportune second as viewers worldwide complain YouTube is testing a system (and your persistence) with as much as 11 unskippable advertisements earlier than your chosen video even begins.


Advertisements on YouTube have at all times been quick, and longer ones are often skippable after 5 seconds and restricted in quantity. The platform additionally has mid-video advertisements for longer content material if the creators permit it. Right here, some such breaks additionally final a couple of seconds solely, however different skippable ads can go on for minutes.

Nonetheless, for the reason that starting of this yr, YouTube has been exhibiting an rising variety of advertisements earlier than movies even start. Redditors observe how a yr in the past, the platform had as much as three 15-second unskippable advertisements in breaks. In January, the platform upped it to 20-second advertisements, whereas three consecutive 15-second advertisements have been noticed in March. per week in the past, Twitter was abuzz with free tier YouTube watchers complaining about eight to 11th consecutive unskippable advertisements of various length previous or interrupting a video. On the intense aspect, most of those advertisements do not look like lengthy.

YouTube took to Twitter to acknowledge the complaints, saying these sorts of advertisements are known as bumper advertisements, and every is simply six seconds lengthy. The corporate’s tweet suggests viewers use the in-app suggestions device to precise their chagrin, however we marvel if that is the start of an finish to YouTube’s free tier as we all know it, or simply an aggressive try and sway extra folks in favor of a Premium subscription.