Snap has supposedly killed off its selife-snapping Pixy drone ambitions

It wasn’t that way back that Snapchat was the new new social media upstart, snatching customers away from established platforms. Nowadays, Snap finds itself on the defensive, watching TikTok drain its base. Determined instances name for progressive measures, and earlier this yr we noticed Snap announce an uncommon accent that appeared designed to get folks enthusiastic about its app once more: the Pixy digicam drone. Sadly, it seems like issues have not gone fairly as meant for the mission, and a brand new report now claims that Snap has grounded its drone ambitions.


Beginning at simply $230, the Pixy selfie drone was designed to drift round and seize footage, set to a pre-determined flight path. Whereas that makes it quote a bit extra restricted than general-purpose drones, it is also a selection that considerably lowers the bar of entry — and presumably retains prices down, as effectively.

CEO Evan Spiegel shared information of the corporate abandoning its future plans for Pixy with Snap workers, in line with The Wall Avenue Journal. The choice is meant to let the corporate make higher use of present sources, and it is unclear if it ever would possibly take into account spinning any of this drone stuff again up sooner or later additional down the highway.

As for the Pixy itself, current inventory will nonetheless be bought to customers (a state of affairs that reminds us a little bit of Spotfy and its Automobile Factor), however do not rely on seeing any Pixy 2.0. Whereas there is definitely benefit in realizing when an effort is not understanding and having the ability to make an early name to alter tracks, we won’t think about that Pixy’s extraordinarily abbreviated lifespan will do any favors for a corporation that appears to should attempt more durable yearly to show its ongoing relevancy.