To beat Apple, you have to suppose like Apple

Samsung’s telephones are a few of the greatest Android telephones you will get, particularly so for those who take a look at the premium merchandise the corporate places out. They’re usually thought of as being feature-rich and uncompromising. However the firm additionally appears to grasp that with a purpose to go straight for Apple’s neck, it must go all-in. That is why in 2023, Samsung is shifting its technique to preserve its telephones aggressive and highly effective quite than devoting numerous sources into price discount, which might result in the very best Samsung Galaxy S23 lineup but.


Based on stories from Korean information outlet Hankyung (by way of SamMobile), Samsung Electronics’ Vice Chairman Han Jong-hee reportedly ordered the corporate to provide you with methods to be extra aggressive “with out getting caught up in price discount.” Samsung’s flagship smartphones are already as uncompromising as Samsung telephones may be, with the Galaxy S22 Extremely coming with top-notch construct high quality, absurdly highly effective specs, and loopy cameras, however the firm additionally places numerous care into its Galaxy A spread with a purpose to compete within the funds market with firms like Xiaomi and Realme. In a manner, Samsung is attempting to play each side right here.

On account of this new technique, Samsung ought to commit fewer sources into these funds telephones, and into making telephones low-cost generally, and simply fear about making excellent smartphones. It is not clear how this can pan out for Galaxy A smartphones, however for flagship telephones, this needs to be excellent news, because it means the corporate’s already-great smartphones are getting even higher.

2023 will reportedly see the corporate cease utilizing its Exynos chipsets in favor of Qualcomm’s extra performant Snapdragon silicon, in order that is likely to be one of many methods the place Samsung stops cost-cutting, with in-house Exynos chips doubtless being the cheaper possibility. The Galaxy S23 lineup can also be supposed to come back with adjustments similar to a extra constant design and, within the case of the Extremely, a 200MP digicam.