There have been rumors for a really very long time that Rewe and Payback will go their separate strategies eventually. Now it’s official: The retail group will end its cooperation with the bonus program on the end of 2024. Rewe and Payback have extended their cooperation by one different two years, a Rewe spokeswoman acknowledged on Monday, January 23, 2023. After that, the company will “go its private and/or completely different strategies”. The Lebensmittel Zeitung had beforehand reported on it.

Private loyalty components system in planning?

Rewe has been cooperating with the components assortment system since 2014, and in 2018 the discounter Penny, which belongs to the Rewe Group, was added. The retail group with its tens of hundreds of thousands of customers is among the many most crucial companions for Payback, emphasised the Lebensmittel Zeitung. It must because of this truth not be easy for these accountable for Payback to find an alternative choice to Rewe. Consistent with dpa knowledge, Rewe wants to rearrange its private purchaser loyalty program after the highest of the cooperation with Payback. This might give the retail group somewhat extra direct entry to purchaser data and additional selections than sooner than to customise its offers. (With supplies from the dpa.)

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