LGBTQ+ owned companies have a brand new attribute they will use on their verified enterprise profile

Google providers like Maps and Search have develop into more and more essential for small enterprise house owners to thrive in our always-connected age. In that vein, the corporate has made it a degree to be as inclusive as potential. In 2020, Google added an identification attribute so retailers with a verified Enterprise profile may present in the event that they’re Black-owned, a measure that got here on the heels of heightened US race relations all through the final a number of years. Now, to commemorate Delight Month, Google is including one more identification attribute to the listing — this time, to focus on LGBTQ+-owned companies.

As introduced by Google, retailers will now be capable to add an LGBTQ+ owned badge to their enterprise profile, exhibiting on any enterprise present in Google Maps or Search. It joins the present identification attributes — black-owned, Latino-owned, veteran-owned, and women-owned — and similar to the others, it makes it simpler for individuals to search out and assist these various companies. As with the opposite attributes, you should utilize a number of: for those who’re a queer girl operating a small donut store, you should utilize each the LGBTQ+ owned and the woman-owned attributes in your corporation profile.


There are lots of of those various small companies throughout the US and the world, and with Google being one of many principal instruments to search out them, they want to have the ability to present it. That approach, different members of the group, and even these exterior to it, can assist them as they need.

For those who’re an LGBTQ+ enterprise proprietor and need to add this attribute to your verified Enterprise profile, you must be capable to discover the choice beginning right now.